SXO - Combining SEO and UX

SEO and UX optimization of your website. Increase visibility in search results, improve user experience, and boost conversion.

SXO - Combining SEO and UX
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They trusted us:

We Analyze. We Implement. We Scale.

Our results speak for themselves. Using our experience, we support the growth of your company. Join the ranks of satisfied Web2Business clients and let's multiply your investment together

  • 1
    %

    Average organic traffic growth in the first 6 months of cooperation

  • 1
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    Satisfied clients

  • 1
    + years

    Years of average team experience

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    Markets served

SXO – Search Experience Optimization: maximizing conversion from organic traffic

Search Experience Optimization (SXO) is a combination of traditional SEO (positioning) with actions aimed at improving user experience (UX). The goal of SXO is not only to attract users to the site but also to maximize conversion, i.e., turning visitors into customers.

As part of SXO activities:

We comprehensively handle the client's website, taking UX errors into account already at the audit stage, which translates into better results and greater user satisfaction.

How do we increase the effectiveness of your site?

We help transform visits to the site into specific actions, such as purchase, newsletter signup, or form completion.

In short – we ensure that every user who visits your site has an easy and pleasant path to making a decision that benefits your business.

  1. 01

    Improving navigation

    Navigating the site must be simple and intuitive. The user should immediately know where to click to find what they are looking for.
  2. 02

    Enhancing the interface and responsiveness

    We adjust the appearance of the site and its functions so that they work great on any device, whether the user is using a computer, tablet, or smartphone.
  3. 03

    A/B testing

    We test different versions of the site and elements (such as buttons or CTAs) to choose those that attract the most clicks and lead to conversions.
  4. 04

    Shortening the conversion path

    We analyze how users navigate the site and simplify processes so that reaching the goal (purchase, signup) takes as few steps as possible.
  5. 05

    Monetizing traffic

    We check which visits to the site have the greatest conversion potential and focus on maximizing them.
  6. 06

    Data analysis

    We use tools like Google Analytics, Search Console, Ahrefs, or CUX to make decisions based on hard data, not guesses.
  7. 07

    Tracking user behavior

    We observe how users behave on the site, analyze heat maps, and build purchase paths to better tailor the site to their expectations.

Case Study - the effects of our actions

Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!

The Web2Business team finally helped us gain momentum – our website started generating leads, visibility in Google improved significantly, and sales went up. I appreciate their approach: regular communication, actionable solutions, and the fact that W2B comes with answers, not problems. It’s the kind of collaboration I wish I had with every partner.

Cholewiński
Krzysztof Banbura

Krzysztof Banbura

Owner, Endurance

We’re working with Web2Business on website management and SEO – their team brings strong technical expertise to the table. SEO results keep improving week by week, and the regular meetings clearly show how high their standard of client service is. The collaboration runs smoothly and delivers tangible results.

Netto
Joanna Wesołowska

Joanna Wesołowska

Digital Marketing Manager, Netto
  • Google Ads

Clicklease

  • + 45,99%

    Conversion rate

  • -32,60%

    Conversion cost

I'm very happy with the collaboration – regular biweekly check-ins with the team give me confidence that things are moving forward. Each meeting also brings fresh ideas that help grow the business. Everything runs smoothly and without issues. I can definitely recommend working with Web2Business.

Clicklease
Mariusz Dobosz

Mariusz Dobosz

Owner, Clicklease
3top
  • SEO

3top

We value Web2Business for their professional and insightful approach, which consistently delivers real results. Their initiative and fresh ideas help us grow and acquire new clients. That’s why we decided to expand the scope of our collaboration. We're very satisfied and look forward to continuing our work together.

3top
Dawid Ptaszyński

Dawid Ptaszyński

Owner, 3top Kuchnie

We highly recommend working with Stanisław and Maciej. Clear communication and a practical approach to SEM and SEO were definite highlights. These guys know what they’re doing ;)

Endurance sp. z o.o.
Kamil Cholewiński

Kamil Cholewiński

Project Manager, Cholewiński

Sales in my company went up, and products that had been sitting in the warehouse for months finally started moving. That’s thanks to the professionalism and effectiveness of the Web2Business team. I value their reliability and no-nonsense approach to SEO. No empty promises here – just results that truly impact my business. I recommend them to anyone looking for proven solutions!

LEMA Engineering
Marzena Skwarek

Marzena Skwarek

Owner, LEMA Engineering
Academy International
  • SEO

Academy International

Working with Web2Business brings tremendous value to any company. We truly appreciate their holistic approach to marketing and their support in growing our sales. The team is engaged, effective, and always offers solutions tailored to our needs. Thanks to them, our marketing efforts are more efficient and our business continues to grow. Highly recommended!

Academy International
Paweł Guzy

Paweł Guzy

Owner, Academy International

We’re very satisfied with the collaboration. The SEO efforts have delivered great results — our website visibility has significantly improved, and the communication is clear and professional. Google Ads campaigns are managed effectively, and all actions are heading in the right direction. We’re happy with the results so far and look forward to continuing the partnership!

OpenMed
Mateusz Drabik

Mateusz Drabik

Business analyst, OpenMed Centrum Medyczne

Working with Web2Business was a bullseye! We're getting more leads, and the SEO results are clearly visible. We value the team's professionalism, their deep expertise (both in Polish and international markets), and their access to modern tools that support our marketing strategies. It’s clear they stay on top of algorithm updates and keep a close eye on upcoming changes like LLM-based search.

Seedia
Piotr Hołubowicz

Piotr Hołubowicz

CEO, Seedia

We really appreciate the direct contact with the team – always helpful and genuinely committed. Working with Web2Business is a true pleasure: every action is well planned and effective, and the results speak for themselves. We see no room for improvement and can recommend them with full confidence!

LukkaWoods
Adam Łukaszewicz

Adam Łukaszewicz

Owner, LukkaWoods

The collaboration runs at the highest level – smooth communication and quick responses to any challenges. The team is professional, dedicated, and delivers results. At this point, we see no areas for improvement and can fully recommend working with Web2Business.

ABC Plexi
Magdalena Nowak

Magdalena Nowak

Owner, ABC Plexi

Web2Business is the first agency I’m 100% satisfied with. They’re a team of true professionals who approach advertising campaigns with precision and care. The campaigns are continuously monitored, and the W2B team draws conclusions and implements changes when needed. Weekly meetings and detailed reports give me confidence that everything we do makes sense – and the sales results confirm it. For the first time, I truly feel like we’re on the same team. I wholeheartedly recommend them!

4swiss
Eliza Pawełczyk

Eliza Pawełczyk

Brand Manager, 4swiss

The W2B team are true specialists – I can always count on reliable and concrete insights. The collaboration runs smoothly, with regular meetings that help us keep track of results, which have been fully satisfying.

Alfasigma
Tomasz Sobczyk

Tomasz Sobczyk

Digital Manager, Alfasigma

I highly recommend working with this agency. Our company has collaborated with many external partners over the years, but none have proven to be as professional and reliable as Web2Business.

Bumpshop
Patryk Jarząbek

Patryk Jarząbek

Owner, Bumpshop

I highly recommend working with Web2Business! Maciej and the entire team demonstrate strong commitment and full professionalism. Transparent, consistent communication is a big plus - the client is always well-informed about ongoing matters and future plans.

Metrostacja
Anna Bukowska

Anna Bukowska

Owner, Metrostacja

Let's Talk

Want to learn how we can help your business succeed? Contact us!

Our team of experts is ready to discuss your needs and propose personalized marketing solutions.

Frequently Asked Questions

Find answers to the most frequently asked questions about our services and offerings.

  • What is SXO and why is it important?

    SXO (Search Experience Optimization) is an extension of classic SEO, which focuses not only on the visibility of the site in the search engine but also on user experiences (UX). In short: it's a combination of SEO, which attracts users to the site, and UX, which makes users stay longer and take desired actions, such as purchase or newsletter signup.

    Why is SXO important? Because even the best positions in Google won't bring profits if the site is not user-friendly and doesn't encourage interaction.
  • What elements are included in SXO?

    1. Technical SEO optimization – ensures fast page loading, responsiveness, and content accessibility.
    2. UX optimization – improving navigation, ease of use, and intuitive design that facilitates site navigation.
    3. Conversion path – simplifying the purchase or signup process on the site, allowing users to reach their goal faster.
    4. Content on the site – valuable and engaging content that answers users' questions and meets their expectations.
    5. User data analysis – monitoring behavior using tools like Google Analytics, heat maps, or user sessions, which allows for better site adaptation to audience needs.
    6. A/B testing – experimenting with different versions of the site to find solutions that convert best.
  • How to measure the effectiveness of SXO?

    1. Conversion rate (CR) – the number of users who performed the desired action (e.g., purchase, signup) relative to the total number of visitors.
    2. Time spent on the site and number of pages viewed – longer time and more pages visited indicate better user experiences.
    3. Bounce rate – a low bounce rate suggests that users find what they are looking for on the site.
    4. User path analysis – checking how users navigate the site and identifying points where they leave the purchase process.
    5. User feedback – feedback from users and reviews that can help identify UX-related issues.
  • How to improve user experiences on the site according to SXO?

    1. Simplify navigation – ensure intuitive menus and easy access to the most important subpages.
    2. Speed up page loading – every second of delay reduces user satisfaction and increases the bounce rate.
    3. Adapt the site to mobile devices – most traffic comes from phones, so responsiveness is the foundation of good SXO optimization.
    4. Create engaging content – answer users' questions and provide valuable information that encourages further interaction.
    5. Ensure transparency of the conversion path – simplify the purchase process and reduce the number of steps needed to complete an order.
    6. Test and analyze – use A/B tests to continuously implement changes and optimize the site for user needs.

Didn't find the answer to your question?

Contact our advisor, who will answer all your questions!

Stanisław Zakowski

Stanisław Zakowski

Co-founder / CMO

Maciej Kochan

Maciej Kochan

Co-founder / CEO

Schedule a consultation

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