Website SEO

Increase the visibility of your website in search results and acquire new customers.

Website SEO
Schedule a free consultationSchedule a free consultation

They trusted us:

We Analyze. We Implement. We Scale.

Our results speak for themselves. Using our experience, we support the growth of your company. Join the ranks of satisfied Web2Business clients and let's multiply your investment together

  • 1
    %

    Average organic traffic growth in the first 6 months of cooperation

  • 1
    +

    Satisfied clients

  • 1
    + years

    Years of average team experience

  • 1
    +

    Markets served

Case Study - the effects of our actions

Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!

The Web2Business team finally helped us gain momentum – our website started generating leads, visibility in Google improved significantly, and sales went up. I appreciate their approach: regular communication, actionable solutions, and the fact that W2B comes with answers, not problems. It’s the kind of collaboration I wish I had with every partner.

Cholewiński
Krzysztof Banbura

Krzysztof Banbura

Owner, Endurance

We’re working with Web2Business on website management and SEO – their team brings strong technical expertise to the table. SEO results keep improving week by week, and the regular meetings clearly show how high their standard of client service is. The collaboration runs smoothly and delivers tangible results.

Netto
Joanna Wesołowska

Joanna Wesołowska

Digital Marketing Manager, Netto
  • Google Ads

Clicklease

  • + 45,99%

    Conversion rate

  • -32,60%

    Conversion cost

I'm very happy with the collaboration – regular biweekly check-ins with the team give me confidence that things are moving forward. Each meeting also brings fresh ideas that help grow the business. Everything runs smoothly and without issues. I can definitely recommend working with Web2Business.

Clicklease
Mariusz Dobosz

Mariusz Dobosz

Owner, Clicklease
3top
  • SEO

3top

We value Web2Business for their professional and insightful approach, which consistently delivers real results. Their initiative and fresh ideas help us grow and acquire new clients. That’s why we decided to expand the scope of our collaboration. We're very satisfied and look forward to continuing our work together.

3top
Dawid Ptaszyński

Dawid Ptaszyński

Owner, 3top Kuchnie

We highly recommend working with Stanisław and Maciej. Clear communication and a practical approach to SEM and SEO were definite highlights. These guys know what they’re doing ;)

Endurance sp. z o.o.
Kamil Cholewiński

Kamil Cholewiński

Project Manager, Cholewiński

Sales in my company went up, and products that had been sitting in the warehouse for months finally started moving. That’s thanks to the professionalism and effectiveness of the Web2Business team. I value their reliability and no-nonsense approach to SEO. No empty promises here – just results that truly impact my business. I recommend them to anyone looking for proven solutions!

LEMA Engineering
Marzena Skwarek

Marzena Skwarek

Owner, LEMA Engineering
Academy International
  • SEO

Academy International

Working with Web2Business brings tremendous value to any company. We truly appreciate their holistic approach to marketing and their support in growing our sales. The team is engaged, effective, and always offers solutions tailored to our needs. Thanks to them, our marketing efforts are more efficient and our business continues to grow. Highly recommended!

Academy International
Paweł Guzy

Paweł Guzy

Owner, Academy International

We’re very satisfied with the collaboration. The SEO efforts have delivered great results — our website visibility has significantly improved, and the communication is clear and professional. Google Ads campaigns are managed effectively, and all actions are heading in the right direction. We’re happy with the results so far and look forward to continuing the partnership!

OpenMed
Mateusz Drabik

Mateusz Drabik

Business analyst, OpenMed Centrum Medyczne

Working with Web2Business was a bullseye! We're getting more leads, and the SEO results are clearly visible. We value the team's professionalism, their deep expertise (both in Polish and international markets), and their access to modern tools that support our marketing strategies. It’s clear they stay on top of algorithm updates and keep a close eye on upcoming changes like LLM-based search.

Seedia
Piotr Hołubowicz

Piotr Hołubowicz

CEO, Seedia

We really appreciate the direct contact with the team – always helpful and genuinely committed. Working with Web2Business is a true pleasure: every action is well planned and effective, and the results speak for themselves. We see no room for improvement and can recommend them with full confidence!

LukkaWoods
Adam Łukaszewicz

Adam Łukaszewicz

Owner, LukkaWoods

The collaboration runs at the highest level – smooth communication and quick responses to any challenges. The team is professional, dedicated, and delivers results. At this point, we see no areas for improvement and can fully recommend working with Web2Business.

ABC Plexi
Magdalena Nowak

Magdalena Nowak

Owner, ABC Plexi

Web2Business is the first agency I’m 100% satisfied with. They’re a team of true professionals who approach advertising campaigns with precision and care. The campaigns are continuously monitored, and the W2B team draws conclusions and implements changes when needed. Weekly meetings and detailed reports give me confidence that everything we do makes sense – and the sales results confirm it. For the first time, I truly feel like we’re on the same team. I wholeheartedly recommend them!

4swiss
Eliza Pawełczyk

Eliza Pawełczyk

Brand Manager, 4swiss

The W2B team are true specialists – I can always count on reliable and concrete insights. The collaboration runs smoothly, with regular meetings that help us keep track of results, which have been fully satisfying.

Alfasigma
Tomasz Sobczyk

Tomasz Sobczyk

Digital Manager, Alfasigma

I highly recommend working with this agency. Our company has collaborated with many external partners over the years, but none have proven to be as professional and reliable as Web2Business.

Bumpshop
Patryk Jarząbek

Patryk Jarząbek

Owner, Bumpshop

I highly recommend working with Web2Business! Maciej and the entire team demonstrate strong commitment and full professionalism. Transparent, consistent communication is a big plus - the client is always well-informed about ongoing matters and future plans.

Metrostacja
Anna Bukowska

Anna Bukowska

Owner, Metrostacja

SEO and the Sales Funnel

By using an SEO strategy based on the sales funnel, we reach users at every stage of their purchasing decision. We not only increase website traffic but also help convert it into customers.

From the first click, through interest in the offer, to the final purchase – a well-planned SEO strategy guides the user through the entire purchasing path.

What Distinguishes SEO+?

SEO+ is a comprehensive website positioning service that combines content optimization, technical optimization, and link building.

Thanks to this, we provide our clients with comprehensive support in building visibility and position in search results.

ChatGPT
Claude
Gemini
  • Optimization for SERP Features

    We focus on tailoring content to specific Google SERP elements, such as:

    • Answer snippets – short summaries displayed at the top of search results.
    • 'More questions' section – we increase the chance for your site to be the answer to users' questions.
    • Ratings and reviews – Your products or services will stand out with stars and reviews in search results.
    • FAQ – frequently asked questions with answers will appear directly in Google, helping users find the information they need faster.
    • Recipes – if you run a recipe site, we optimize content for ingredients, preparation time, and dish photos.
    • Videos and graphics – we optimize multimedia content to increase its chance of appearing in search results.
  • Preparation for AI Overviews

    With the development of Google's artificial intelligence, your site must be ready for new ways of displaying information. We tailor content to be attractive to AI algorithms, increasing the chance of being featured in AI summaries.
  • Visibility in Chat GPT and Other AI Tools

    We create and optimize content so that your site is recognized as a valuable source of information by Chat GPT and other AI-based technologies.

    This way, your brand can become an expert in a given field also outside traditional search results.

SEO in Social Media

The e-commerce industry is dynamic and requires quick responses to changing market and consumer needs.

We will tailor a strategy that will support the development of your store at every stage:

  • Instagram

    We optimize profiles and content, using keywords in the name, bio, and descriptions of posts and reels. We support building visibility through skillful combination of phrases, hashtags, and a content strategy aligned with Instagram's algorithm.
  • TikTok

    We create and optimize video content for searches within the app. We use keywords in spoken texts, descriptions, and captions, ensuring natural alignment with search trends and voice-to-text and contextual content analysis mechanisms.
  • LinkedIn

    Optimized expert profiles and publications (posts, articles, carousels) build better visibility both in LinkedIn's search engine and in Google. We ensure proper use of industry phrases in headlines, descriptions, and content to increase reach and strengthen personal or company branding.

SEO with Web2Business agency

SEO in Collaboration with Other Marketing Channels

SEO is not just about content optimization and building visibility in organic search results. It is also an important element of a marketing strategy that can effectively collaborate with other channels, such as Google Ads or Meta Ads.

  1. 01

    Support for Google Ads Campaigns

    Combining SEO and Google Ads maximizes the potential for traffic acquisition and conversion generation. Why is it worth it?

    • Lower CPC rates – High-quality content and optimized pages improve quality scores in Google Ads, leading to lower cost-per-click (CPC).
    • Better keyword matching – Keyword analysis in SEO provides valuable insights that can be used when creating Google Ads campaigns, facilitating keyword matching to user intent.
    • Building audience groups – SEO allows for gathering valuable traffic that can be used to create remarketing lists, increasing the effectiveness of retargeting efforts in Google Ads campaigns.
  2. 02

    SEO and Meta Ads (Facebook, Instagram) – How to Combine Actions?

    Meta Ads, i.e., ads on Facebook and Instagram, work great with SEO, especially in remarketing activities:


    • Using data from SEO – By analyzing organic traffic data, we can better determine user preferences and create more effective advertising campaigns on Meta Ads.
    • Increasing conversions through remarketing – SEO activities attract users to the site, and Meta Ads activities bring them back with advertising, reminding them of your offer and increasing the chance of conversion.
    • Building engagement – Thanks to valuable content created for SEO, we can build user engagement, especially on social media platforms, where interaction and interest in content matter.

Tools That Support Our Actions

In our work, we use top-tier tools to provide a comprehensive approach and the best results for our clients. In addition to standard solutions like Ahrefs, Senuto, or Screaming Frog, we also use custom tools. All to convert traffic into conversion!

Let's Talk

Want to learn how we can help your business succeed? Contact us!

Our team of experts is ready to discuss your needs and propose personalized marketing solutions.

Frequently Asked Questions

Find answers to the most frequently asked questions about our services and offerings.

  • What is Website Positioning?

    Website positioning (SEO – Search Engine Optimization) involves actions aimed at increasing the visibility of your site in Google search results.

    We focus on optimizing content, site structure, and building valuable external links to achieve the highest possible position for selected keywords.

    This way, potential customers find your offer more easily, increasing the chances of conversion and sales.
  • What Affects Website Positioning in Google?

    Google considers hundreds of factors when evaluating your site, but the most important ones are:

    - Content Quality - unique, valuable content that answers users' questions is the foundation of a good position.
    - Technical Optimization - page loading speed, appropriate URL structure, and responsiveness (mobile adaptation) significantly impact ranking.
    - Backlinks - links leading to your site from other valuable sites build its authority.
    - User Experience (UX) - navigation, page layout, and ease of use affect the time spent on the site, which is an important ranking factor.
    - Keywords - selecting appropriate keywords and skillfully using them in site content increases the chance of a high position in search results.
  • Is Website Positioning a Service for Every Company?

    Yes, but with different approaches depending on the industry and business goals. Local companies can focus on local SEO to reach customers from the nearest area, while large online stores or global brands will be more interested in broad positioning, covering larger territories and diverse keywords.

    However, it is worth remembering that the effects of positioning come gradually but have a long-term impact on the visibility and sales of the company.
  • What is On-Site Website Positioning?

    On-site positioning is the optimization of elements directly on your website.

    - Content Optimization - creating valuable, user- and search engine-friendly texts.
    - Meta Tags - titles, descriptions, and headers containing keywords.
    - Internal Linking - connections between pages that facilitate navigation and help search engines better understand the site structure.
    - Improving Page Load Speed - a fast-loading page is better rated by users and Google.
    - Responsiveness - adapting the site to mobile devices, which is now a standard in SEO.
  • What is Off-Site Website Positioning?

    Off-site positioning involves actions outside the website aimed at increasing its authority and visibility in search engines.

    - Link Building - acquiring valuable backlinks from other sites, which increases the site's credibility in Google's eyes.
    - Social Media - presence in social media helps generate traffic to the site and build its recognition.
    - Sponsored Articles - Sponsored articles are one of the most effective tools in off-site SEO, helping to increase your site's authority in Google's eyes while building brand awareness among users.
    - NAP - a set of basic information about your company, such as name, address, and phone number. In the context of off-site SEO, NAP listings are published in local business directories, industry portals, and Google Maps.
  • Is It Worth Positioning a Website All Year Round? Seasonality and SEO

    Seasonality is an important factor in many industries – products and services may be popular only for a certain part of the year, such as winter clothing or tourist equipment. However, positioning is a long-term process, and results do not appear overnight.

    Working on SEO throughout the year allows you to prepare for seasonal traffic increases, ensuring appropriate visibility when interest in products is highest.

    Moreover, year-round SEO activities build Google's trust in your site, which translates into stable positions in search results.

Didn't find the answer to your question?

Contact our advisor, who will answer all your questions!

Stanisław Zakowski

Stanisław Zakowski

Co-founder / CMO

Maciej Kochan

Maciej Kochan

Co-founder / CEO

Schedule a consultation

Digital Marketing Guides

Read our guides on internet marketing and learn how to increase your brand's visibility and gain satisfied customers. From SEO, through social media, to PPC campaigns - our guides are an essential tool for anyone who wants to effectively promote their business online.

SEO i AI w 2025 - dlaczego semantyczny HTML ma duże znaczenie?
8/19/2025
SEO

SEO i AI w 2025 - dlaczego semantyczny HTML ma duże znaczenie?

Wraz z wejściem w życie AI Overviews w Google oraz dynamicznym rozwojem modeli językowych (LLM) takich jak ChatGPT, Perplexity czy Gemini, zmienia się nie tylko sposób, w jaki użytkownicy wyszukują informacje, ale także to, jak algorytmy interpretują treść stron. W klasycznym SEO liczyły się frazy, linki i techniczne aspekty widoczności. Teraz równie istotne staje się to, czy Twoja strona jest zrozumiała dla sztucznej inteligencji.

Klastry tematyczne - jak je wykorzystać w swojej strategii SEO?
4/25/2025
SEO

Klastry tematyczne - jak je wykorzystać w swojej strategii SEO?

Algorytmy Google stają się znacznie bardziej wymagające. Liczy się nie tylko pojedyncza strona, ale całe otoczenie tematyczne. Właśnie dlatego klastry tematyczne stały się jednym z fundamentów skutecznej strategii SEO.

Czym jest SEO PR i jak wpływa na wizerunek Twojej firmy?
4/25/2025
SEO

Czym jest SEO PR i jak wpływa na wizerunek Twojej firmy?

Wyszukiwarka to dziś jedno z pierwszych miejsc, do których sięgamy, chcąc dowiedzieć się czegoś o marce, firmie czy produkcie. Dlatego nie wystarczy już tylko dobrze wypozycjonowana strona internetowa, potrzebna jest także obecność w sieci, która buduje wiarygodność. I właśnie tutaj wchodzi do gry SEO PR, czyli nowoczesna forma działań wizerunkowych, która łączy public relations z pozycjonowaniem.

KPI w marketingu - co warto mierzyć?
4/25/2025
SEO

KPI w marketingu - co warto mierzyć?

W marketingu liczy się nie tylko kreatywność, ale przede wszystkim skuteczność. A ta, jeśli ma być realnie oceniana, wymaga konkretnych danych. Dlatego KPI, czyli kluczowe wskaźniki efektywności (Key Performance Indicators), odgrywają tak ważną rolę. Pozwalają sprawdzić, co działa, co należy poprawić i jak optymalizować działania, by przynosiły wymierne rezultaty.

Najlepsze narzędzia SEO – jak skutecznie analizować i optymalizować stronę?
4/22/2025
SEO

Najlepsze narzędzia SEO – jak skutecznie analizować i optymalizować stronę?

Sprawdź zestawienie najważniejszych narzędzi, z których na co dzień korzystają specjaliści, aby strony osiągały jak najlepsze wyniki w Google.

Czym jest SXO i jak wpływa na pozycję w Google?
4/22/2025
SEO

Czym jest SXO i jak wpływa na pozycję w Google?

SXO to strategia, która pozwala nie tylko zdobyć ruch na stronie, ale też poprawić konwersję, czyli zwiększyć liczbę użytkowników podejmujących pożądane działania, np. dokonujących zakupów w sklepie internetowym.