Pinterest Ads

Acquire new customers through the power of visualization that Pinterest provides.

Pinterest Ads
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Pinterest Ads: how can it help grow your brand?

Pinterest is primarily a source of inspiration, ideas, and projects. Ads on Pinterest support branding and reach activities, allowing users to get to know your brand. Pinterest is a platform that effectively starts shopping paths – it inspires users to take actions that can be finalized through other marketing channels.

How do we run Pinterest Ads campaigns?

In activities on Pinterest, creativity is important but also an analytical approach to campaigns. The platform provides precise targeting capabilities, including by keywords.

This, combined with manual optimization and systematic testing of activities, will allow your company to reach completely new customer groups.

Branding campaigns

We focus on building brand recognition and establishing relationships with audiences. What do we use in branding campaigns?

  1. 01

    Video formats

    Including wide video tailored to user keywords and interests. We help you create engaging videos that attract users.
  2. 02

    Carousels

    Formats that allow the presentation of various products or inspirations in one place, which attracts attention and increases engagement.
  3. 03

    Collections

    Unique ads combining video, images, and text in a cohesive form.
  4. 04

    Support for organic communication

    We integrate paid activities with content published on the brand's profile to build a consistent image and increase reach.

Sales campaigns

When the goal is to generate sales, we focus on activities that deliver measurable results:

  1. 01

    Product catalogs

    We help prepare and optimize catalogs that present the offer in an attractive way.
  2. 02

    Conversion tracking

    We analyze user paths to maximize the effectiveness of advertising activities.
  3. 03

    Close cooperation with the client

    We regularly consult activities and budgets to ensure each stage of the campaign delivers results.
  4. 04

    Trend analysis

    We constantly monitor trends on Pinterest and use them to optimize campaigns and build a broader marketing strategy.

Case Study - the effects of our actions

Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!

The Web2Business team finally helped us gain momentum – our website started generating leads, visibility in Google improved significantly, and sales went up. I appreciate their approach: regular communication, actionable solutions, and the fact that W2B comes with answers, not problems. It’s the kind of collaboration I wish I had with every partner.

Cholewiński
Krzysztof Banbura

Krzysztof Banbura

Owner, Endurance

We’re working with Web2Business on website management and SEO – their team brings strong technical expertise to the table. SEO results keep improving week by week, and the regular meetings clearly show how high their standard of client service is. The collaboration runs smoothly and delivers tangible results.

Netto
Joanna Wesołowska

Joanna Wesołowska

Digital Marketing Manager, Netto
  • Google Ads

Clicklease

  • + 45,99%

    Conversion rate

  • -32,60%

    Conversion cost

I'm very happy with the collaboration – regular biweekly check-ins with the team give me confidence that things are moving forward. Each meeting also brings fresh ideas that help grow the business. Everything runs smoothly and without issues. I can definitely recommend working with Web2Business.

Clicklease
Mariusz Dobosz

Mariusz Dobosz

Owner, Clicklease
3top
  • SEO

3top

We value Web2Business for their professional and insightful approach, which consistently delivers real results. Their initiative and fresh ideas help us grow and acquire new clients. That’s why we decided to expand the scope of our collaboration. We're very satisfied and look forward to continuing our work together.

3top
Dawid Ptaszyński

Dawid Ptaszyński

Owner, 3top Kuchnie

We highly recommend working with Stanisław and Maciej. Clear communication and a practical approach to SEM and SEO were definite highlights. These guys know what they’re doing ;)

Endurance sp. z o.o.
Kamil Cholewiński

Kamil Cholewiński

Project Manager, Cholewiński

Sales in my company went up, and products that had been sitting in the warehouse for months finally started moving. That’s thanks to the professionalism and effectiveness of the Web2Business team. I value their reliability and no-nonsense approach to SEO. No empty promises here – just results that truly impact my business. I recommend them to anyone looking for proven solutions!

LEMA Engineering
Marzena Skwarek

Marzena Skwarek

Owner, LEMA Engineering
Academy International
  • SEO

Academy International

Working with Web2Business brings tremendous value to any company. We truly appreciate their holistic approach to marketing and their support in growing our sales. The team is engaged, effective, and always offers solutions tailored to our needs. Thanks to them, our marketing efforts are more efficient and our business continues to grow. Highly recommended!

Academy International
Paweł Guzy

Paweł Guzy

Owner, Academy International

We’re very satisfied with the collaboration. The SEO efforts have delivered great results — our website visibility has significantly improved, and the communication is clear and professional. Google Ads campaigns are managed effectively, and all actions are heading in the right direction. We’re happy with the results so far and look forward to continuing the partnership!

OpenMed
Mateusz Drabik

Mateusz Drabik

Business analyst, OpenMed Centrum Medyczne

Working with Web2Business was a bullseye! We're getting more leads, and the SEO results are clearly visible. We value the team's professionalism, their deep expertise (both in Polish and international markets), and their access to modern tools that support our marketing strategies. It’s clear they stay on top of algorithm updates and keep a close eye on upcoming changes like LLM-based search.

Seedia
Piotr Hołubowicz

Piotr Hołubowicz

CEO, Seedia

We really appreciate the direct contact with the team – always helpful and genuinely committed. Working with Web2Business is a true pleasure: every action is well planned and effective, and the results speak for themselves. We see no room for improvement and can recommend them with full confidence!

LukkaWoods
Adam Łukaszewicz

Adam Łukaszewicz

Owner, LukkaWoods

The collaboration runs at the highest level – smooth communication and quick responses to any challenges. The team is professional, dedicated, and delivers results. At this point, we see no areas for improvement and can fully recommend working with Web2Business.

ABC Plexi
Magdalena Nowak

Magdalena Nowak

Owner, ABC Plexi

Web2Business is the first agency I’m 100% satisfied with. They’re a team of true professionals who approach advertising campaigns with precision and care. The campaigns are continuously monitored, and the W2B team draws conclusions and implements changes when needed. Weekly meetings and detailed reports give me confidence that everything we do makes sense – and the sales results confirm it. For the first time, I truly feel like we’re on the same team. I wholeheartedly recommend them!

4swiss
Eliza Pawełczyk

Eliza Pawełczyk

Brand Manager, 4swiss

The W2B team are true specialists – I can always count on reliable and concrete insights. The collaboration runs smoothly, with regular meetings that help us keep track of results, which have been fully satisfying.

Alfasigma
Tomasz Sobczyk

Tomasz Sobczyk

Digital Manager, Alfasigma

I highly recommend working with this agency. Our company has collaborated with many external partners over the years, but none have proven to be as professional and reliable as Web2Business.

Bumpshop
Patryk Jarząbek

Patryk Jarząbek

Owner, Bumpshop

I highly recommend working with Web2Business! Maciej and the entire team demonstrate strong commitment and full professionalism. Transparent, consistent communication is a big plus - the client is always well-informed about ongoing matters and future plans.

Metrostacja
Anna Bukowska

Anna Bukowska

Owner, Metrostacja

Let's Talk

Want to learn how we can help your business succeed? Contact us!

Our team of experts is ready to discuss your needs and propose personalized marketing solutions.

Frequently Asked Questions

Find answers to the most frequently asked questions about our services and offerings.

  • For which companies is Pinterest Ads most effective?

    Pinterest Ads works great in industries related to lifestyle, design, fashion, beauty, interior decoration, culinary arts, or DIY. It is an ideal channel for brands that base their communication on visual inspirations and want to build recognition among users looking for ideas and products.

  • Do ads on Pinterest sell?

    Yes, although Pinterest mainly operates at the top of the sales funnel, it can effectively initiate shopping paths. Users often save pins to return to them later - which can translate into sales at a later stage, also through other channels.

  • What does ad targeting on Pinterest look like?

    Pinterest allows targeting ads by interests, keywords, demographics, as well as using remarketing lists or so-called act-alike audiences (equivalent to lookalike). This provides great flexibility in tailoring messages to the right audience.

  • What ad formats are available on Pinterest?

    The most commonly used formats are:

    • Single Pin (static or video)
    • Carousel (up to 5 images in one ad)
    • Collection (pin with background + product thumbnails)

    Ads can be directed both to the site and directly to the product catalog.

  • How to measure the effectiveness of campaigns on Pinterest?

    Pinterest provides its own analytics panel where you can track impressions, clicks, pin saves, engagement rates, and conversions. Additionally, integration with Google Analytics and the use of conversion tags is possible.

Didn't find the answer to your question?

Contact our advisor, who will answer all your questions!

Stanisław Zakowski

Stanisław Zakowski

Co-founder / CMO

Maciej Kochan

Maciej Kochan

Co-founder / CEO

Schedule a consultation

Digital Marketing Guides

Read our guides on internet marketing and learn how to increase your brand's visibility and gain satisfied customers. From SEO, through social media, to PPC campaigns - our guides are an essential tool for anyone who wants to effectively promote their business online.

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