Marketing Consulting
Increase the effectiveness of your marketing efforts and achieve online success with our support.

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Marketing Consulting with W2B – Fractional CMO at Your Fingertips
Looking for effective support in marketing management but don't want to hire a full-time specialist?

Stanisław Zakowski
Co-founder / CMO

Maciej Kochan
Co-founder / CEO
Our experts, Maciej Kochan and Stanisław Żakowski, have over 10 years of industry experience and support companies (B2B and e-commerce) in achieving their business goals daily. Now you can benefit from their knowledge and experience through Marketing Consulting - a flexible Fractional CMO model tailored to your company's needs.
Why Fractional CMO?
Not every company needs a full-time marketing director, but every company needs an effective strategy and well-planned actions.
Fractional CMO is a flexible solution that allows you to use the experience of marketing experts when it's really needed.
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Lack of resources and time for a full-time marketer?
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Chaos in paid and organic activities
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Lack of trust in the marketing world
What do you gain from Marketing Consulting?
Professional content helps your company achieve better results online and build a strong brand.
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Holistic view of your business
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Time and money savings
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Quick implementations
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Ongoing monitoring and reports
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Access to expert knowledge
For whom?
Professional content supports various industries in effective communication with clients.
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Small and medium-sized companies
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E-commerce
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B2B
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Entrepreneurs with limited budgets
What does cooperation look like?
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Workshops and assessment of the current situation
We start by thoroughly understanding your company, offer, and business goals. We analyze sales processes, competitor activities, and previous marketing activities – both paid and organic.
Based on this, we set priorities and determine the direction of actions. - 2
Strategy preparation
Based on the collected data, we create a holistic marketing strategy - considering both quick tactical actions and long-term solutions.
We discuss it with you step by step, so each element is understandable and feasible in your company. - 3
Creating a schedule and priorities
Then we move on to specific plans: we create a task schedule for the coming weeks and months, dividing them into stages. Each stage has clearly defined goals and key performance indicators (KPIs), allowing us to precisely assess the results.
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Ongoing support in implementation
We don't limit ourselves to consulting - we actively participate in strategy implementation. We assist in recruiting and training the team, verify technical implementations (e.g., integrations with automation tools), and optimize advertising campaigns (Google Ads, Meta Ads, and other channels) to ensure their maximum effectiveness.
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Continuous progress verification
We regularly measure effects and analyze results. This allows us to quickly respond to changing market conditions or new opportunities. We remain in close contact with your team to jointly develop the company and improve marketing processes.
Case Study - the effects of our actions
Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!
Let's Talk
Want to learn how we can help your business succeed? Contact us!
Our team of experts is ready to discuss your needs and propose personalized marketing solutions.
Frequently Asked Questions
Find answers to the most frequently asked questions about our services and offerings.
How does marketing consulting differ from working with a marketing agency?
Marketing consulting is an individual collaboration with an experienced expert who acts as an external marketing director. Unlike an agency, which often performs only selected tasks, the consultant takes responsibility for the overall strategy and consistency of marketing activities - from analysis to implementation.
For whom is marketing consulting the best solution?
For small and medium-sized companies that don't have their own marketing department or need support in strategically organizing activities. It's also a good solution for e-commerce and B2B that want to increase sales, acquire leads, or organize their marketing.
Does marketing consulting also include the implementation of activities?
Yes. We support not only in creating strategies but also in their implementation – from building campaigns, through offer optimization, to team recruitment or training. We can also take over some operational activities as an agency.
Can I expect ongoing contact with the consultant?
Definitely yes. We work in a close cooperation model - you have access to the consultant through a dedicated channel (Slack, WhatsApp, or email) and regular status meetings.
What is a Fractional CMO?
Fractional CMO (Fractional Chief Marketing Officer) is a flexible collaboration model with an experienced marketing expert who acts as a part-time marketing director. This way, your company gets strategic and operational support without the need to hire such a person permanently.
Will a Fractional CMO work for a small company?
Yes. Smaller organizations often lack the financial resources to hire a senior marketer full-time. Fractional CMO allows you to use the knowledge and experience of a specialist in a dimension tailored to the scale of the business – so you only pay for actual working hours and completed projects.
How long does it take to see the first effects?
Much depends on the current state of your company and the pace of implementing recommendations. After the workshop phase and strategy preparation, usually the first measurable changes (e.g., advertising campaign optimization) are visible within a few weeks. Long-term effects, such as improved brand recognition or increased market share, require more time.
Does Marketing Consulting include only advice or also implementation?
Our support is comprehensive. We develop the strategy but also help in its implementation: from auditing tools and advertising campaigns, through offer optimization, to assisting in team selection and training. We act as if we were part of your marketing department.
How does Fractional CMO differ from hiring an agency?
In the agency model, individual tasks are usually divided among different specialists, which can create difficulties in cohesive coordination. Fractional CMO is a dedicated person who takes responsibility for the entire marketing ecosystem in your company.
At Web2Business, you can count on a combination of these two worlds – an experienced leader (Fractional CMO) and the backing of an agency with broad competencies.
Can the Fractional CMO service work with other marketing channels?
Of course. Fractional CMO from Web2Business integrates all marketing activities into one whole. Whether you use SEO, Google Ads, Meta Ads, email marketing campaigns, or sales automation tools – our expert will ensure that each channel supports the common goal.
How can I start?
The simplest way – schedule a free consultation. During the conversation, we will initially diagnose your company's needs, identify the main challenges, and propose the scope of cooperation. If you find that our Marketing Consulting model is for you, we will proceed to establish the details and action schedule.
Didn't find the answer to your question?
Contact our advisor, who will answer all your questions!

Stanisław Zakowski
Co-founder / CMO

Maciej Kochan
Co-founder / CEO
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