Marketing Consulting

Increase the effectiveness of your marketing efforts and achieve online success with our support.

Marketing Consulting
Schedule a free consultationSchedule a free consultation

They trusted us:

Marketing Consulting with W2B – Fractional CMO at Your Fingertips

Looking for effective support in marketing management but don't want to hire a full-time specialist?

Stanisław Zakowski

Stanisław Zakowski

Co-founder / CMO

Maciej Kochan

Maciej Kochan

Co-founder / CEO

Our experts, Maciej Kochan and Stanisław Żakowski, have over 10 years of industry experience and support companies (B2B and e-commerce) in achieving their business goals daily. Now you can benefit from their knowledge and experience through Marketing Consulting - a flexible Fractional CMO model tailored to your company's needs.

Why Fractional CMO?

Not every company needs a full-time marketing director, but every company needs an effective strategy and well-planned actions.

Fractional CMO is a flexible solution that allows you to use the experience of marketing experts when it's really needed.

  1. 01

    Lack of a defined marketing strategy?

    Many companies operate 'here and now', without thinking long-term. With us, you will get a comprehensive view of the offer, communication, and outreach channels to finally start planning marketing in advance.
  2. 02

    Lack of resources and time for a full-time marketer?

    Hiring an experienced specialist permanently is a significant cost. In the marketing consulting model, you only pay for the actual work done, maximizing marketing effectiveness and optimizing the budget.
  3. 03

    Chaos in paid and organic activities

    No one is integrating Google Ads, Meta Ads, and content marketing into one cohesive strategy?

    Marketing consulting takes responsibility for this: from audit and analysis to recommendations and implementing improvements – so that every investment in marketing yields real results.
  4. 04

    Lack of trust in the marketing world

    Instead of wondering if the agency is really acting in your interest, you gain direct contact with professionals who work on clear terms and regularly report progress.

What do you gain from Marketing Consulting?

Professional content helps your company achieve better results online and build a strong brand.

  1. 01

    Holistic view of your business

    Marketing, sales, pricing strategy, and even organizational issues.
  2. 02

    Time and money savings

    You pay for actual tasks performed and effective management, instead of hiring a full-time marketing department.
  3. 03

    Quick implementations

    With years of experience, we know what will work in your industry.
  4. 04

    Ongoing monitoring and reports

    You always know what's happening and what effects specific actions bring.
  5. 05

    Access to expert knowledge

    You benefit from the skills of specialists who support dozens of companies in e-commerce and B2B daily.

For whom?

Professional content supports various industries in effective communication with clients.

  1. 01

    Small and medium-sized companies

    That want to grow dynamically but don't have their own marketing department.
  2. 02

    E-commerce

    Online stores looking for support in optimizing offers and scaling sales.
  3. 03

    B2B

    Service and manufacturing companies that want to effectively generate leads and improve sales processes.
  4. 04

    Entrepreneurs with limited budgets

    Who care about maximum efficiency and a flexible cooperation model.

What does cooperation look like?

  • 1

    Workshops and assessment of the current situation

    We start by thoroughly understanding your company, offer, and business goals. We analyze sales processes, competitor activities, and previous marketing activities – both paid and organic.

    Based on this, we set priorities and determine the direction of actions.

  • 2

    Strategy preparation

    Based on the collected data, we create a holistic marketing strategy - considering both quick tactical actions and long-term solutions.

    We discuss it with you step by step, so each element is understandable and feasible in your company.

  • 3

    Creating a schedule and priorities

    Then we move on to specific plans: we create a task schedule for the coming weeks and months, dividing them into stages. Each stage has clearly defined goals and key performance indicators (KPIs), allowing us to precisely assess the results.

  • 4

    Ongoing support in implementation

    We don't limit ourselves to consulting - we actively participate in strategy implementation. We assist in recruiting and training the team, verify technical implementations (e.g., integrations with automation tools), and optimize advertising campaigns (Google Ads, Meta Ads, and other channels) to ensure their maximum effectiveness.

  • 5

    Continuous progress verification

    We regularly measure effects and analyze results. This allows us to quickly respond to changing market conditions or new opportunities. We remain in close contact with your team to jointly develop the company and improve marketing processes.

Case Study - the effects of our actions

Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!

The Web2Business team finally helped us gain momentum – our website started generating leads, visibility in Google improved significantly, and sales went up. I appreciate their approach: regular communication, actionable solutions, and the fact that W2B comes with answers, not problems. It’s the kind of collaboration I wish I had with every partner.

Cholewiński
Krzysztof Banbura

Krzysztof Banbura

Owner, Endurance

We’re working with Web2Business on website management and SEO – their team brings strong technical expertise to the table. SEO results keep improving week by week, and the regular meetings clearly show how high their standard of client service is. The collaboration runs smoothly and delivers tangible results.

Netto
Joanna Wesołowska

Joanna Wesołowska

Digital Marketing Manager, Netto
  • Google Ads

Clicklease

  • + 45,99%

    Conversion rate

  • -32,60%

    Conversion cost

I'm very happy with the collaboration – regular biweekly check-ins with the team give me confidence that things are moving forward. Each meeting also brings fresh ideas that help grow the business. Everything runs smoothly and without issues. I can definitely recommend working with Web2Business.

Clicklease
Mariusz Dobosz

Mariusz Dobosz

Owner, Clicklease
3top
  • SEO

3top

We value Web2Business for their professional and insightful approach, which consistently delivers real results. Their initiative and fresh ideas help us grow and acquire new clients. That’s why we decided to expand the scope of our collaboration. We're very satisfied and look forward to continuing our work together.

3top
Dawid Ptaszyński

Dawid Ptaszyński

Owner, 3top Kuchnie

We highly recommend working with Stanisław and Maciej. Clear communication and a practical approach to SEM and SEO were definite highlights. These guys know what they’re doing ;)

Endurance sp. z o.o.
Kamil Cholewiński

Kamil Cholewiński

Project Manager, Cholewiński

Sales in my company went up, and products that had been sitting in the warehouse for months finally started moving. That’s thanks to the professionalism and effectiveness of the Web2Business team. I value their reliability and no-nonsense approach to SEO. No empty promises here – just results that truly impact my business. I recommend them to anyone looking for proven solutions!

LEMA Engineering
Marzena Skwarek

Marzena Skwarek

Owner, LEMA Engineering
Academy International
  • SEO

Academy International

Working with Web2Business brings tremendous value to any company. We truly appreciate their holistic approach to marketing and their support in growing our sales. The team is engaged, effective, and always offers solutions tailored to our needs. Thanks to them, our marketing efforts are more efficient and our business continues to grow. Highly recommended!

Academy International
Paweł Guzy

Paweł Guzy

Owner, Academy International

We’re very satisfied with the collaboration. The SEO efforts have delivered great results — our website visibility has significantly improved, and the communication is clear and professional. Google Ads campaigns are managed effectively, and all actions are heading in the right direction. We’re happy with the results so far and look forward to continuing the partnership!

OpenMed
Mateusz Drabik

Mateusz Drabik

Business analyst, OpenMed Centrum Medyczne

Working with Web2Business was a bullseye! We're getting more leads, and the SEO results are clearly visible. We value the team's professionalism, their deep expertise (both in Polish and international markets), and their access to modern tools that support our marketing strategies. It’s clear they stay on top of algorithm updates and keep a close eye on upcoming changes like LLM-based search.

Seedia
Piotr Hołubowicz

Piotr Hołubowicz

CEO, Seedia

We really appreciate the direct contact with the team – always helpful and genuinely committed. Working with Web2Business is a true pleasure: every action is well planned and effective, and the results speak for themselves. We see no room for improvement and can recommend them with full confidence!

LukkaWoods
Adam Łukaszewicz

Adam Łukaszewicz

Owner, LukkaWoods

The collaboration runs at the highest level – smooth communication and quick responses to any challenges. The team is professional, dedicated, and delivers results. At this point, we see no areas for improvement and can fully recommend working with Web2Business.

ABC Plexi
Magdalena Nowak

Magdalena Nowak

Owner, ABC Plexi

Web2Business is the first agency I’m 100% satisfied with. They’re a team of true professionals who approach advertising campaigns with precision and care. The campaigns are continuously monitored, and the W2B team draws conclusions and implements changes when needed. Weekly meetings and detailed reports give me confidence that everything we do makes sense – and the sales results confirm it. For the first time, I truly feel like we’re on the same team. I wholeheartedly recommend them!

4swiss
Eliza Pawełczyk

Eliza Pawełczyk

Brand Manager, 4swiss

The W2B team are true specialists – I can always count on reliable and concrete insights. The collaboration runs smoothly, with regular meetings that help us keep track of results, which have been fully satisfying.

Alfasigma
Tomasz Sobczyk

Tomasz Sobczyk

Digital Manager, Alfasigma

I highly recommend working with this agency. Our company has collaborated with many external partners over the years, but none have proven to be as professional and reliable as Web2Business.

Bumpshop
Patryk Jarząbek

Patryk Jarząbek

Owner, Bumpshop

I highly recommend working with Web2Business! Maciej and the entire team demonstrate strong commitment and full professionalism. Transparent, consistent communication is a big plus - the client is always well-informed about ongoing matters and future plans.

Metrostacja
Anna Bukowska

Anna Bukowska

Owner, Metrostacja

Let's Talk

Want to learn how we can help your business succeed? Contact us!

Our team of experts is ready to discuss your needs and propose personalized marketing solutions.

Frequently Asked Questions

Find answers to the most frequently asked questions about our services and offerings.

  • How does marketing consulting differ from working with a marketing agency?

    Marketing consulting is an individual collaboration with an experienced expert who acts as an external marketing director. Unlike an agency, which often performs only selected tasks, the consultant takes responsibility for the overall strategy and consistency of marketing activities - from analysis to implementation.

  • For whom is marketing consulting the best solution?

    For small and medium-sized companies that don't have their own marketing department or need support in strategically organizing activities. It's also a good solution for e-commerce and B2B that want to increase sales, acquire leads, or organize their marketing.

  • Does marketing consulting also include the implementation of activities?

    Yes. We support not only in creating strategies but also in their implementation – from building campaigns, through offer optimization, to team recruitment or training. We can also take over some operational activities as an agency.

  • Can I expect ongoing contact with the consultant?

    Definitely yes. We work in a close cooperation model - you have access to the consultant through a dedicated channel (Slack, WhatsApp, or email) and regular status meetings.

  • What is a Fractional CMO?

    Fractional CMO (Fractional Chief Marketing Officer) is a flexible collaboration model with an experienced marketing expert who acts as a part-time marketing director. This way, your company gets strategic and operational support without the need to hire such a person permanently.

  • Will a Fractional CMO work for a small company?

    Yes. Smaller organizations often lack the financial resources to hire a senior marketer full-time. Fractional CMO allows you to use the knowledge and experience of a specialist in a dimension tailored to the scale of the business – so you only pay for actual working hours and completed projects.

  • How long does it take to see the first effects?

    Much depends on the current state of your company and the pace of implementing recommendations. After the workshop phase and strategy preparation, usually the first measurable changes (e.g., advertising campaign optimization) are visible within a few weeks. Long-term effects, such as improved brand recognition or increased market share, require more time.

  • Does Marketing Consulting include only advice or also implementation?

    Our support is comprehensive. We develop the strategy but also help in its implementation: from auditing tools and advertising campaigns, through offer optimization, to assisting in team selection and training. We act as if we were part of your marketing department.

  • How does Fractional CMO differ from hiring an agency?

    In the agency model, individual tasks are usually divided among different specialists, which can create difficulties in cohesive coordination. Fractional CMO is a dedicated person who takes responsibility for the entire marketing ecosystem in your company.

    At Web2Business, you can count on a combination of these two worlds – an experienced leader (Fractional CMO) and the backing of an agency with broad competencies.

  • Can the Fractional CMO service work with other marketing channels?

    Of course. Fractional CMO from Web2Business integrates all marketing activities into one whole. Whether you use SEO, Google Ads, Meta Ads, email marketing campaigns, or sales automation tools – our expert will ensure that each channel supports the common goal.

  • How can I start?

    The simplest way – schedule a free consultation. During the conversation, we will initially diagnose your company's needs, identify the main challenges, and propose the scope of cooperation. If you find that our Marketing Consulting model is for you, we will proceed to establish the details and action schedule.

Didn't find the answer to your question?

Contact our advisor, who will answer all your questions!

Stanisław Zakowski

Stanisław Zakowski

Co-founder / CMO

Maciej Kochan

Maciej Kochan

Co-founder / CEO

Schedule a consultation

Digital Marketing Guides

Read our guides on internet marketing and learn how to increase your brand's visibility and gain satisfied customers. From SEO, through social media, to PPC campaigns - our guides are an essential tool for anyone who wants to effectively promote their business online.

SEO i AI w 2025 - dlaczego semantyczny HTML ma duże znaczenie?
8/19/2025
SEO

SEO i AI w 2025 - dlaczego semantyczny HTML ma duże znaczenie?

Wraz z wejściem w życie AI Overviews w Google oraz dynamicznym rozwojem modeli językowych (LLM) takich jak ChatGPT, Perplexity czy Gemini, zmienia się nie tylko sposób, w jaki użytkownicy wyszukują informacje, ale także to, jak algorytmy interpretują treść stron. W klasycznym SEO liczyły się frazy, linki i techniczne aspekty widoczności. Teraz równie istotne staje się to, czy Twoja strona jest zrozumiała dla sztucznej inteligencji.

Wykorzystanie grafik i wideo w kampaniach Demand Gen - nowa era optymalizacji kreatywnej
8/19/2025
Google Ads

Wykorzystanie grafik i wideo w kampaniach Demand Gen - nowa era optymalizacji kreatywnej

W świecie kampanii Google Ads coraz większe znaczenie odgrywa jakość i forma kreacji wizualnych. To właśnie obrazy i wideo decydują dziś o tym, czy odbiorca zatrzyma uwagę, kliknie w reklamę i ostatecznie dokona konwersji. Do tej pory reklamodawcy mieli ograniczone możliwości sprawdzenia, które materiały działają najlepiej w kampaniach Demand Gen.

Jak skutecznie rozszerzyć działania z Meta Ads na Google Ads?
8/19/2025
Google Ads
Meta Ads

Jak skutecznie rozszerzyć działania z Meta Ads na Google Ads?

Firmy, które osiągnęły sukces w ekosystemie reklamowym Meta, często stają przed pytaniem: co dalej? W pewnym momencie koszty pozyskania użytkownika rosną, a konkurencja na platformie się nasila. Naturalnym krokiem jest więc dywersyfikacja i wykorzystanie potencjału Google Ads, czyli systemu opartego na zupełnie innym mechanizmie niż Meta.

Klastry tematyczne - jak je wykorzystać w swojej strategii SEO?
4/25/2025
SEO

Klastry tematyczne - jak je wykorzystać w swojej strategii SEO?

Algorytmy Google stają się znacznie bardziej wymagające. Liczy się nie tylko pojedyncza strona, ale całe otoczenie tematyczne. Właśnie dlatego klastry tematyczne stały się jednym z fundamentów skutecznej strategii SEO.

Meta Business Suite - co to jest i jak działa?
4/25/2025
Meta Ads

Meta Business Suite - co to jest i jak działa?

Jeśli prowadzisz działania marketingowe na Facebooku lub Instagramie, prawdopodobnie słyszałeś już o Meta Business Suite. To bezpłatne narzędzie od Meta, które umożliwia zarządzanie treściami, kampaniami reklamowymi i komunikacją - wszystko w jednym miejscu. Jak działa Meta Business Suite i dlaczego warto z niego korzystać?

Czym jest SEO PR i jak wpływa na wizerunek Twojej firmy?
4/25/2025
SEO

Czym jest SEO PR i jak wpływa na wizerunek Twojej firmy?

Wyszukiwarka to dziś jedno z pierwszych miejsc, do których sięgamy, chcąc dowiedzieć się czegoś o marce, firmie czy produkcie. Dlatego nie wystarczy już tylko dobrze wypozycjonowana strona internetowa, potrzebna jest także obecność w sieci, która buduje wiarygodność. I właśnie tutaj wchodzi do gry SEO PR, czyli nowoczesna forma działań wizerunkowych, która łączy public relations z pozycjonowaniem.

KPI w marketingu - co warto mierzyć?
4/25/2025
SEO

KPI w marketingu - co warto mierzyć?

W marketingu liczy się nie tylko kreatywność, ale przede wszystkim skuteczność. A ta, jeśli ma być realnie oceniana, wymaga konkretnych danych. Dlatego KPI, czyli kluczowe wskaźniki efektywności (Key Performance Indicators), odgrywają tak ważną rolę. Pozwalają sprawdzić, co działa, co należy poprawić i jak optymalizować działania, by przynosiły wymierne rezultaty.

Przegląd kampanii Google Ads - rodzaje i formaty, które warto znać
4/25/2025
Google Ads

Przegląd kampanii Google Ads - rodzaje i formaty, które warto znać

Google Ads to jedno z najbardziej wszechstronnych narzędzi reklamowych w marketingu internetowym. Niezależnie od tego, czy prowadzisz sklep internetowy, firmę B2B, startup technologiczny czy lokalny salon usługowy - odpowiednio dobrana kampania może realnie przełożyć się na wzrost sprzedaży, leadów i rozpoznawalności Twojej marki.

Najlepsze narzędzia SEO – jak skutecznie analizować i optymalizować stronę?
4/22/2025
SEO

Najlepsze narzędzia SEO – jak skutecznie analizować i optymalizować stronę?

Sprawdź zestawienie najważniejszych narzędzi, z których na co dzień korzystają specjaliści, aby strony osiągały jak najlepsze wyniki w Google.