Local SEO

External links are one of the most important elements of local SEO, which involves acquiring links to your site from other valuable domains. The more quality links lead to your site, the greater its authority in the Google search engine.

In the context of local SEO, links from local sources, such as regional news portals, business directories, blogs, or business partners from the same city or province, are particularly important.

Why are they important?

Local links (for example, from NAP business directories) help Google perceive your site as relevant to the local community, which translates into better visibility in search results if someone searches in a given area.

It's worth ensuring presence on sites that have authority in the local community, as these links increase your credibility and authenticity.

You can also consider collaborating with local bloggers or organizations to naturally build a network of connections.

Optimizing your Google My Business (GMB) profile is one of the foundations of effective local positioning. GMB is a free tool from Google that allows businesses to manage their presence in search and on Google Maps.

A well-optimized profile increases the chances that your business will appear in search results when users search for services or products in your area.

How does it work?

The most important element of optimization is the completeness and accuracy of the information. All available fields should be filled in, such as business name, address, opening hours, phone number, and business categories. It is also important to add a business description that clearly states what you do and includes local keywords.

In addition to basic data, it is worth regularly adding photos of your business, products, or services. The visual part of the profile is very important because photos attract the attention of potential customers and increase the credibility of your business.

Regular updates, quick responses to user reviews, and adding posts about promotions or news are also good practices in optimizing the GMB profile.

Google My Business is also an ideal tool for building relationships with the local community by encouraging customers to leave reviews, which also affect your position in search results.

Local keyword analysis is one of the first and most important steps in a local positioning strategy. We find specific phrases that customers enter into the search engine when looking for services or products in a specific region.

This way, your website will be visible exactly when users in your area need what you offer.

How does it work?

The first step is to thoroughly understand the specifics of your business and the location in which you operate. Instead of focusing on general keywords like "restaurant," you add the location, e.g., "restaurant Warsaw" or even more precisely, "restaurant Mokotów." Such phrases have lower competition than general queries and are more relevant to users looking for local services.

Keyword analysis is based on researching which phrases have the greatest potential. Using various tools, we can assess which keywords are most frequently searched in your location, what their search volumes are (i.e., the number of queries per month), and what the competition looks like for these phrases.

We then select the most effective phrases to be used in website content, service descriptions, meta tags, and link-building campaigns.

Thanks to well-conducted local keyword analysis, your business will be more visible to people looking for services in your area, which will translate into more website traffic and higher conversion rates.

To effectively position yourself locally, it is not enough to just focus on your own site. Local competition analysis allows you to assess what SEO strategies your industry competitors are using, what keywords they use, and what their strengths and weaknesses are.

How does it work?

The first step is to find companies that directly compete with your business in the region. To do this, we conduct searches for key local phrases related to your industry and location. We check which websites appear at the top positions in search results and on Google Maps.

Thanks to a comprehensive analysis of the competition in your area, we can develop a strategy that will give you an advantage. We use the information obtained to adjust your site, Google My Business profile, and SEO strategy to local conditions, which will help you achieve a higher position in search results and attract more customers.