We care not only about results but also about pleasant cooperation — we ensure conversion optimization and constant contact with a dedicated Google Ads campaign manager.
Our results speak for themselves. Using our experience, we support the growth of your company. Join the ranks of satisfied Web2Business clients and let's multiply your investment together
Our team consists of specialists with many years of experience - each specialist has at least 5 years of experience.
At Web2Business, you can be sure that your advertising accounts are fully taken care of - every strategy is well thought out and consulted with other Google Ads team members - strength in numbers!
Seamless Communication
We use tools like Slack and WhatsApp, which allow for quick contact and a constant flow of information. Instead of emails, we focus on efficiency – quick responses, brainstorming, and co-creating new ideas.
Our status meetings are full of specifics and recommendations that help develop your campaigns and business.
Commitment to Your Business
We don't just limit ourselves to managing Google Ads campaigns. We support clients on many levels: helping to plan promotions, advising on marketing communication, UX and CRO, and providing substantive business support.
We act as if we were part of your team.
Modern Tools
We use tools like Wordego, Sortex, VWO, Optimonk, GA4, ChatGPT, and CallPage. We tailor them to your needs to maximize the potential of each campaign.
These tools allow us to analyze, optimize, and deliver even better results.
Who Should Invest in Paid Ads?
Regardless of the stage of development your company is at, we can tailor a Google Ads strategy to your needs and goals. However, if you have doubts about whether your offer is suited to this channel, schedule a free consultation with us.
E-commerce
The e-commerce industry is dynamic and requires quick responses to changing market and consumer needs.
Custom Solutions for Stores
If you are already running Google Ads campaigns but are not satisfied with the results, we will analyze past activities and propose the quickest way to get back on track.
Our approach includes a campaign audit, preparation of a specific recovery plan, and its implementation. In just 2-3 months, we can pull your store out of even the worst situation. Check out our AguuKids case study.
Optimization of Store Activities
If you are already running Google Ads campaigns but are not satisfied with the results, we will analyze past activities and propose optimization solutions.
Our approach includes a campaign audit, implementing changes that increase conversion, and maximizing return on investment (ROI). We focus on continuously monitoring and improving campaigns to deliver better results at lower costs.
Stores Starting Google Ads Campaigns
If you are just entering the world of online advertising, we will help you build a solid foundation. We offer comprehensive assistance in creating a Google Ads account, selecting appropriate keywords, preparing an advertising strategy, and launching your first campaigns.
We will guide you step by step through the process of building the channel to ensure an effective start and quick results.
B2B
For B2B companies, the Google Ads strategy differs from e-commerce, as we focus mainly on lead generation and building business relationships.
Actions Targeted at Companies
If you run a B2B business, we will help you effectively reach potential business partners.
Google Ads campaigns allow precise targeting of specific target groups through the selection of appropriate keywords (and appropriate campaign settings).
Combined with lead quality analysis, we can support campaigns that generate real business for your company, not just empty contacts.
Optimization of Customer Acquisition Path
With our support, you will increase the number of leads, which will translate into more business opportunities.
We optimize campaigns for generating inquiries, so you gain more potential customers interested in your products or services. We focus on campaigns that deliver measurable results.
B2C Lead Campaigns
If you run a service business, Google Ads is an excellent way to increase inquiries and acquire new customers.
Service Business
Whether you run a beauty salon, construction company, or law firm, we will help you acquire more clients.
Our campaigns are designed to attract people genuinely interested in your services, increasing the chance of establishing cooperation.
New Ways to Generate Inquiries
We use advanced targeting techniques to reach people looking for services in your area.
We use Google tools that make it easier for users to contact you directly from the ad, shortening the path to acquiring new clients.
YouTube Ads – Harness the Power of Video
YouTube is the second largest search engine in the world. With our help, your brand can stand out on this platform - we assist in creating campaigns that will build your company's image and bring sales success.
Building Awareness
If you want to build brand awareness among selected target groups, YouTube is the ideal channel for you.
Precise ad targeting methods – from interests and keywords to specific videos – are just the beginning of the possibilities this platform offers.
Sales Campaigns
Although YouTube is often used for branding activities, it is also excellent for campaigns focused on generating sales or acquiring leads.
Combining video ads with product ads is an effective strategy that can significantly support the growth of your online store.
YouTube Ads Campaign Goals
We not only build brand awareness but also generate specific user actions. In addition to increasing views and subscribers, we can optimize campaigns for sales, lead acquisition, or website traffic.
We use our knowledge and experience from other advertising channels, applying it to YouTube Ads and tailoring it to your business goals.
Case Study - the effects of our actions
Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!
Zespół Web2Business pomógł nam w końcu ruszyć z miejsca – strona zaczęła generować leady, widoczność w Google mocno się poprawiła, a sprzedaż poszła w górę. Doceniam ich podejście: regularny kontakt, konkretne rozwiązania i to, że zespół W2B przychodzi z rozwiązaniami, a nie problemami. Współpraca, jakiej życzyłbym sobie z każdym partnerem.
Krzysztof Banbura
Właściciel Endurance
Współpracujemy w zakresie zarządzania stroną WWW i jej pozycjonowania – zespół Web2Business to specjaliści z dużą wiedzą techniczną. Efekty SEO są coraz lepsze z tygodnia na tydzień, a regularne spotkania pokazują, jak wysoki poziom obsługi klienta oferuje agencja. Współpraca przebiega bardzo sprawnie i daje realne rezultaty.
Polecamy współpracę ze Stanisławem oraz Maciejem. Zdecydowanie na plus dobra komunikacja i praktyczne podejście do SEM i SEO. Panowie znają się na robocie ;)
Kamil Cholewiński
Project Manager - Cholewiński
Sprzedaż w mojej firmie wzrosła, produkty, które długo zalegały w magazynie, wreszcie zaczęły się sprzedawać. To zasługa profesjonalizmu i skuteczności zespołu Web2Business. Cenię ich rzetelność oraz konkretne podejście do SEO. Nie ma tu pustych obietnic – są efekty, które realnie wpływają na mój biznes. Polecam każdemu, kto szuka sprawdzonych rozwiązań!
Marzena Skwarek
Właścicielka LEMA Engineering
Jesteśmy bardzo zadowoleni ze współpracy. Działania SEO przyniosły świetne rezultaty. Widoczność strony znacząco wzrosła, a komunikacja jest jasna i profesjonalna. Kampanie Google Ads są skutecznie prowadzone, a wszystkie działania zmierzają w dobrym kierunku. Cieszymy się z dotychczasowych efektów i liczymy na dalszy rozwój współpracy!
Mateusz Drabik
Analityk biznesowy OpenMed Centrum Medyczne
Współpraca z Web2Business to strzał w dziesiątkę! Leadów przybywa, a efekty SEO są widoczne gołym okiem. Doceniamy profesjonalizm zespołu, ich szeroką wiedzę (zarówno w języku polskim, jak i na rynkach zagranicznych) oraz dostęp do nowoczesnych narzędzi, które wspierają nasze strategie marketingowe. Widać, że stale monitorują zmiany w algorytmach, a także trzymają rękę na pulsie w kontekście nadchodzących zmian, jak wyszukiwania przez LLM-y.
Piotr Hołubowicz
CEO Seedia
Doceniamy bezpośredni kontakt z zespołem, który zawsze jest pomocny i zaangażowany. Współpraca z Web2Business to czysta przyjemność – wszystkie działania są skuteczne i dobrze zaplanowane, a efekty mówią same za siebie. Nie widzimy żadnych obszarów do poprawy, dlatego polecamy z pełnym przekonaniem!
Adam Łukaszewicz
Właściciel LukkaWoods
Współpraca przebiega na najwyższym poziomie – sprawny kontakt i szybkie reagowanie na wszelkie wyzwania. Zespół jest profesjonalny, zaangażowany i skuteczny w działaniu. Na ten moment nie widzimy żadnych obszarów do poprawy, dlatego z pełnym przekonaniem polecamy współpracę z Web2Business.
Magdalena Nowak
Właścicielka ABC Plexi
Polecam współpracę z tą agencja. Nasza firma podejmowała współpracę zewnętrzna z wieloma podmiotami, jednak żadna nie okazała się tak profesjonalna i rzetelna jak Web2Business.
Patryk Jarząbek
Właściciel Bumpshop
Polecam współpracę z Web2Business! Maciek i cały zespół pokazują mocne zaangażowanie oraz pełny profesjonalizm. Bardzo na plus jest przejrzysta, stała komunikacja. Klient jest zawsze dobrze poinformowany na temat bieżących spraw oraz planów.
Anna Bukowska
Właścicielka Metrostacja
Agencja Web2Business to pierwsza agencja, ze współpracy z którą jestem w 100% zadowolona. To zespół profesjonalistów, którzy naprawdę skrupulatnie podchodzą do realizacji kampanii reklamowych. Kampanie są na bieżąco monitorowane, zespół W2B wyciąga wnioski i w razie potrzeby wprowadza zmiany do realizowanych działań. Dzięki cotygodniowym spotkaniom i szczegółowym raportom i analizom mam poczucie, że podejmowane działania mają sens (widać to też w wynikach sprzedażowych). Pierwszy raz we współpracy z agencją mam poczucie, że "gramy do jednej bramki". Polecam w 100%!
Eliza Pawełczyk
Brand Manager 4swiss
Zespół W2B to prawdziwi specjaliści – zawsze mogę liczyć na rzetelne i konkretne informacje. Współpraca przebiega sprawnie, regularne spotkania pozwalają na bieżąco monitorować wyniki, które są w pełni satysfakcjonujące.
Find answers to the most frequently asked questions about our services and offerings.
What are the types of campaigns in Google Ads?
1. Search Network Campaigns – Your ad appears in Google search results when a user enters specific phrases. It is one of the most effective ways to reach people actively searching for your products or services. 2. Display Network Campaigns – Ads are displayed on websites, in apps, and on YouTube, reaching a wide audience. It is an excellent option to build brand awareness, engage audiences, and remind them of your offer. 3. Video Campaigns – Video ads displayed on YouTube allow you to effectively reach people interested in visual content. You can promote your brand, product, or service with precisely targeted video spots. 4. Shopping Campaigns – Ideal for e-commerce. Your products, along with price, image, and a short description, appear in Google search results and in the 'Shopping' tab. This way, potential customers immediately see your offer and can make a purchase. 5. Local Campaigns – Aimed at increasing traffic to your company's physical locations. Local ads help users find your business on Google Maps or in search results when looking for services or products nearby. 6. Performance Max Campaigns – The latest format that automatically combines all Google channels (search, display, video, shopping, maps) into one campaign, maximizing efficiency and conversions. 7. App Campaigns – Designed specifically for promoting mobile apps, allowing you to reach users through Google search, Google Play, YouTube, and the display network.
What are the costs of Google Ads and YouTube Ads campaigns?
The costs of Google Ads and YouTube Ads campaigns depend on many factors and are flexible for each advertiser.
1. Billing Model – Google Ads and YouTube Ads offer various billing models, such as: - CPC (Cost Per Click) – You pay for each click on the ad. - CPM (Cost Per Thousand Impressions) – You pay for every 1000 ad impressions. - CPV (Cost Per View) – You pay for each video ad view. 2. Auction System Rates – The cost depends on the maximum bid and the quality of the ad and landing page. 3. Keywords and Target Audience – The cost depends on the competitiveness of keywords and the precision of targeting. 4. Video Campaign Costs in YouTube Ads – The average cost per video ad view (CPV) ranges from 0.10 PLN to 0.30 PLN, depending on the video length, target audience, and competition.
Does advertising in Google Ads affect SEO?
Google Ads ads do not directly affect organic search rankings.
1. No Direct Impact – Google separates paid results from organic ones. 2. Supporting SEO Activities – Ads campaigns can increase website traffic, improve user engagement, and enhance brand recognition, indirectly supporting SEO. 3. Complementary Strategies – Combining Google Ads and SEO ensures visibility in both paid and organic results.
What results can be expected from Google Ads campaigns?
1. Quick Visibility – Google Ads allow you to instantly appear at the top of search results. 2. Precise Targeting – Advanced targeting options enable reaching the right audience at the right time. 3. Increased Website Traffic – Campaigns generate additional website traffic, increasing conversion chances. 4. Increase in Conversions – Properly optimized campaigns lead to an increase in user actions that are most important to you (e.g., purchase, form submission). 5. Budget Control and Cost Efficiency – You can set the campaign budget and optimize it on an ongoing basis, increasing return on investment. 6. Measurement and Analysis of Results – Campaigns are fully measurable, allowing real-time monitoring of effectiveness. 7. Increased Brand Recognition – Even without clicks, the ad builds brand awareness, increasing the chance of future purchases.
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