We care not only about results but also about pleasant cooperation — we ensure conversion optimization and constant contact with a dedicated Google Ads campaign manager.
Our results speak for themselves. Using our experience, we support the growth of your company. Join the ranks of satisfied Web2Business clients and let's multiply your investment together
Our team consists of specialists with many years of experience - each specialist has at least 5 years of experience.
At Web2Business, you can be sure that your advertising accounts are fully taken care of - every strategy is well thought out and consulted with other Google Ads team members - strength in numbers!
Seamless Communication
We use tools like Slack and WhatsApp, which allow for quick contact and a constant flow of information. Instead of emails, we focus on efficiency – quick responses, brainstorming, and co-creating new ideas.
Our status meetings are full of specifics and recommendations that help develop your campaigns and business.
Commitment to Your Business
We don't just limit ourselves to managing Google Ads campaigns. We support clients on many levels: helping to plan promotions, advising on marketing communication, UX and CRO, and providing substantive business support.
We act as if we were part of your team.
Modern Tools
We use tools like Wordego, Sortex, VWO, Optimonk, GA4, ChatGPT, and CallPage. We tailor them to your needs to maximize the potential of each campaign.
These tools allow us to analyze, optimize, and deliver even better results.
Who Should Invest in Paid Ads?
Regardless of the stage of development your company is at, we can tailor a Google Ads strategy to your needs and goals. However, if you have doubts about whether your offer is suited to this channel, schedule a free consultation with us.
E-commerce
The e-commerce industry is dynamic and requires quick responses to changing market and consumer needs.
Custom Solutions for Stores
If you are already running Google Ads campaigns but are not satisfied with the results, we will analyze past activities and propose the quickest way to get back on track.
Our approach includes a campaign audit, preparation of a specific recovery plan, and its implementation. In just 2-3 months, we can pull your store out of even the worst situation. Check out our AguuKids case study.
Optimization of Store Activities
If you are already running Google Ads campaigns but are not satisfied with the results, we will analyze past activities and propose optimization solutions.
Our approach includes a campaign audit, implementing changes that increase conversion, and maximizing return on investment (ROI). We focus on continuously monitoring and improving campaigns to deliver better results at lower costs.
Stores Starting Google Ads Campaigns
If you are just entering the world of online advertising, we will help you build a solid foundation. We offer comprehensive assistance in creating a Google Ads account, selecting appropriate keywords, preparing an advertising strategy, and launching your first campaigns.
We will guide you step by step through the process of building the channel to ensure an effective start and quick results.
B2B
For B2B companies, the Google Ads strategy differs from e-commerce, as we focus mainly on lead generation and building business relationships.
Actions Targeted at Companies
If you run a B2B business, we will help you effectively reach potential business partners.
Google Ads campaigns allow precise targeting of specific target groups through the selection of appropriate keywords (and appropriate campaign settings).
Combined with lead quality analysis, we can support campaigns that generate real business for your company, not just empty contacts.
Optimization of Customer Acquisition Path
With our support, you will increase the number of leads, which will translate into more business opportunities.
We optimize campaigns for generating inquiries, so you gain more potential customers interested in your products or services. We focus on campaigns that deliver measurable results.
B2C Lead Campaigns
If you run a service business, Google Ads is an excellent way to increase inquiries and acquire new customers.
Service Business
Whether you run a beauty salon, construction company, or law firm, we will help you acquire more clients.
Our campaigns are designed to attract people genuinely interested in your services, increasing the chance of establishing cooperation.
New Ways to Generate Inquiries
We use advanced targeting techniques to reach people looking for services in your area.
We use Google tools that make it easier for users to contact you directly from the ad, shortening the path to acquiring new clients.
YouTube Ads – Harness the Power of Video
YouTube is the second largest search engine in the world. With our help, your brand can stand out on this platform - we assist in creating campaigns that will build your company's image and bring sales success.
Building Awareness
If you want to build brand awareness among selected target groups, YouTube is the ideal channel for you.
Precise ad targeting methods – from interests and keywords to specific videos – are just the beginning of the possibilities this platform offers.
Sales Campaigns
Although YouTube is often used for branding activities, it is also excellent for campaigns focused on generating sales or acquiring leads.
Combining video ads with product ads is an effective strategy that can significantly support the growth of your online store.
YouTube Ads Campaign Goals
We not only build brand awareness but also generate specific user actions. In addition to increasing views and subscribers, we can optimize campaigns for sales, lead acquisition, or website traffic.
We use our knowledge and experience from other advertising channels, applying it to YouTube Ads and tailoring it to your business goals.
Case Study - the effects of our actions
Get acquainted with our case studies that showcase creative campaigns executed for our clients. See how our personalized approach to campaigns allowed our clients to succeed in the industry. Trust the Web2Business agency and ensure measurable results for your company!
The Web2Business team finally helped us gain momentum – our website started generating leads, visibility in Google improved significantly, and sales went up. I appreciate their approach: regular communication, actionable solutions, and the fact that W2B comes with answers, not problems. It’s the kind of collaboration I wish I had with every partner.
Krzysztof Banbura
Owner, Endurance
We’re working with Web2Business on website management and SEO – their team brings strong technical expertise to the table. SEO results keep improving week by week, and the regular meetings clearly show how high their standard of client service is. The collaboration runs smoothly and delivers tangible results.
We highly recommend working with Stanisław and Maciej. Clear communication and a practical approach to SEM and SEO were definite highlights. These guys know what they’re doing ;)
Kamil Cholewiński
Project Manager, Cholewiński
Sales in my company went up, and products that had been sitting in the warehouse for months finally started moving. That’s thanks to the professionalism and effectiveness of the Web2Business team. I value their reliability and no-nonsense approach to SEO. No empty promises here – just results that truly impact my business. I recommend them to anyone looking for proven solutions!
We’re very satisfied with the collaboration. The SEO efforts have delivered great results — our website visibility has significantly improved, and the communication is clear and professional. Google Ads campaigns are managed effectively, and all actions are heading in the right direction. We’re happy with the results so far and look forward to continuing the partnership!
Mateusz Drabik
Business analyst, OpenMed Centrum Medyczne
Working with Web2Business was a bullseye! We're getting more leads, and the SEO results are clearly visible. We value the team's professionalism, their deep expertise (both in Polish and international markets), and their access to modern tools that support our marketing strategies. It’s clear they stay on top of algorithm updates and keep a close eye on upcoming changes like LLM-based search.
Piotr Hołubowicz
CEO, Seedia
We really appreciate the direct contact with the team – always helpful and genuinely committed. Working with Web2Business is a true pleasure: every action is well planned and effective, and the results speak for themselves. We see no room for improvement and can recommend them with full confidence!
Adam Łukaszewicz
Owner, LukkaWoods
The collaboration runs at the highest level – smooth communication and quick responses to any challenges. The team is professional, dedicated, and delivers results. At this point, we see no areas for improvement and can fully recommend working with Web2Business.
Magdalena Nowak
Owner, ABC Plexi
Web2Business is the first agency I’m 100% satisfied with. They’re a team of true professionals who approach advertising campaigns with precision and care. The campaigns are continuously monitored, and the W2B team draws conclusions and implements changes when needed. Weekly meetings and detailed reports give me confidence that everything we do makes sense – and the sales results confirm it. For the first time, I truly feel like we’re on the same team. I wholeheartedly recommend them!
Eliza Pawełczyk
Brand Manager, 4swiss
The W2B team are true specialists – I can always count on reliable and concrete insights. The collaboration runs smoothly, with regular meetings that help us keep track of results, which have been fully satisfying.
Tomasz Sobczyk
Digital Manager, Alfasigma
I highly recommend working with this agency. Our company has collaborated with many external partners over the years, but none have proven to be as professional and reliable as Web2Business.
Patryk Jarząbek
Owner, Bumpshop
I highly recommend working with Web2Business! Maciej and the entire team demonstrate strong commitment and full professionalism. Transparent, consistent communication is a big plus - the client is always well-informed about ongoing matters and future plans.
Anna Bukowska
Owner, Metrostacja
Let's Talk
Want to learn how we can help your business succeed? Contact us!
Our team of experts is ready to discuss your needs and propose personalized marketing solutions.
Find answers to the most frequently asked questions about our services and offerings.
What are the types of campaigns in Google Ads?
1. Search Network Campaigns – Your ad appears in Google search results when a user enters specific phrases. It is one of the most effective ways to reach people actively searching for your products or services. 2. Display Network Campaigns – Ads are displayed on websites, in apps, and on YouTube, reaching a wide audience. It is an excellent option to build brand awareness, engage audiences, and remind them of your offer. 3. Video Campaigns – Video ads displayed on YouTube allow you to effectively reach people interested in visual content. You can promote your brand, product, or service with precisely targeted video spots. 4. Shopping Campaigns – Ideal for e-commerce. Your products, along with price, image, and a short description, appear in Google search results and in the 'Shopping' tab. This way, potential customers immediately see your offer and can make a purchase. 5. Local Campaigns – Aimed at increasing traffic to your company's physical locations. Local ads help users find your business on Google Maps or in search results when looking for services or products nearby. 6. Performance Max Campaigns – The latest format that automatically combines all Google channels (search, display, video, shopping, maps) into one campaign, maximizing efficiency and conversions. 7. App Campaigns – Designed specifically for promoting mobile apps, allowing you to reach users through Google search, Google Play, YouTube, and the display network.
What are the costs of Google Ads and YouTube Ads campaigns?
The costs of Google Ads and YouTube Ads campaigns depend on many factors and are flexible for each advertiser.
1. Billing Model – Google Ads and YouTube Ads offer various billing models, such as: - CPC (Cost Per Click) – You pay for each click on the ad. - CPM (Cost Per Thousand Impressions) – You pay for every 1000 ad impressions. - CPV (Cost Per View) – You pay for each video ad view. 2. Auction System Rates – The cost depends on the maximum bid and the quality of the ad and landing page. 3. Keywords and Target Audience – The cost depends on the competitiveness of keywords and the precision of targeting. 4. Video Campaign Costs in YouTube Ads – The average cost per video ad view (CPV) ranges from 0.10 PLN to 0.30 PLN, depending on the video length, target audience, and competition.
Does advertising in Google Ads affect SEO?
Google Ads ads do not directly affect organic search rankings.
1. No Direct Impact – Google separates paid results from organic ones. 2. Supporting SEO Activities – Ads campaigns can increase website traffic, improve user engagement, and enhance brand recognition, indirectly supporting SEO. 3. Complementary Strategies – Combining Google Ads and SEO ensures visibility in both paid and organic results.
What results can be expected from Google Ads campaigns?
1. Quick Visibility – Google Ads allow you to instantly appear at the top of search results. 2. Precise Targeting – Advanced targeting options enable reaching the right audience at the right time. 3. Increased Website Traffic – Campaigns generate additional website traffic, increasing conversion chances. 4. Increase in Conversions – Properly optimized campaigns lead to an increase in user actions that are most important to you (e.g., purchase, form submission). 5. Budget Control and Cost Efficiency – You can set the campaign budget and optimize it on an ongoing basis, increasing return on investment. 6. Measurement and Analysis of Results – Campaigns are fully measurable, allowing real-time monitoring of effectiveness. 7. Increased Brand Recognition – Even without clicks, the ad builds brand awareness, increasing the chance of future purchases.
Didn't find the answer to your question?
Contact our advisor, who will answer all your questions!
Read our guides on internet marketing and learn how to increase your brand's visibility and gain satisfied customers. From SEO, through social media, to PPC campaigns - our guides are an essential tool for anyone who wants to effectively promote their business online.
